the beginning
LAVIO was founded in 2018 with a clear purpose: to create lashes that are modern, effortless, and thoughtfully designed to suit every eye shape. From the beginning, LAVIO has been committed to two core promises: premium quality and accessible pricing. Because we believe beauty shouldn’t come at the cost of comfort, or your budget.
At launch, the brand introduced a curated collection of nine strip lash styles, designed to be soft and easy to wear. Each lash was crafted with lightweight fibres, a comfortable cotton band, and a premium finish. The response was overwhelmingly positive, especially among customers who had long struggled to find flattering lashes that didn’t feel heavy or synthetic.
Since then, each launch has been guided by a genuine connection to our community, a dedication to quality, and a desire to make lashes that not only look beautiful but feel effortless to wear. From strip lashes to press-ons, LAVIO continues to lead with intention, evolving with the needs and preferences of everyday lash lovers.
expansion
Following the warm reception of the original nine styles, LAVIO expanded its strip lash collection to meet growing demand. 3 new styles were added to accommodate different eye shapes, makeup preferences, and occasions, from everyday lashes to soft glam looks.
Customers loved the comfort and reusability of LAVIO lashes, often sharing how natural they felt on the eyes. Word spread quickly through organic growth, social media, and customer recommendations, laying the foundation for a loyal and engaged community.
the extra era
As the beauty space shifted and more customers began requesting fuller, more dramatic lashes, LAVIO introduced the EXTRA Collection — a bold new range featuring fluffy, high-impact volume styles.
Designed for lash lovers who wanted more drama without compromising comfort, the collection became an instant hit. It marked an exciting evolution for LAVIO, showing that the brand could offer both subtle enhancement and full-glam impact, all while maintaining quality and wearability.
keeping it lite
With natural, minimalist beauty becoming the new wave, LAVIO launched the LITE Collection — a soft, airy selection of lashes that delivered just a touch of lift and definition. These styles catered to customers who preferred a more pared-back aesthetic while still wanting to feel polished.
The LITE range was praised for its subtlety and weightless feel, and it resonated deeply with both first-time lash wearers and seasoned customers seeking an effortless, everyday lash.
diy made easy
In response to the growing demand for at-home solutions, LAVIO entered the DIY lash space with the Cluster Collection. These customizable lash clusters offered a salon-inspired finish from home, perfect for those who wanted lashes that could last days without the upkeep of extensions.
With styles like Classic, Wispy, and Volume, customers were able to create their own lash map tailored to their eye shape and preference. The Cluster Collection became a customer favourite and opened the door for a new kind of lash experience.
press & go
Last year LAVIO introduced one of its most innovative launches yet: Press-On Lashes. Designed for speed, convenience, and versatility, these lashes could be applied in seconds — no glue or experience required.
It was a true game-changer for both beginners and busy beauty lovers, and quickly became one of the brand’s most buzzed-about offerings. With each new drop, LAVIO continued to push the boundaries of what lashes could look and feel like.
A New Chapter
This year marks a bold new direction for LAVIO — one that steps beyond our usual space and speaks to an entirely new audience. While we’re keeping the details under wraps for now, we’re exploring a different side of the lash world and expanding the way we serve the beauty industry. It’s a shift that feels both exciting and intentional, and we can’t wait to bring our signature quality, care, and innovation into this next chapter.
Thank you for being part of our journey. Whether you’ve been with us since the beginning or just discovered LAVIO, we’re so glad you’re here.
